The verbal identity studio crafting strategy and copy that catches eyeballs, captivates minds and captures hearts.
Led by Louie Zeegen, Chops assembles teams of illustrious writers and strategists to create, challenge and crack your brief.
Visions, missions, purposes. There’s a lot of terminology out there. What’s important is you have something at the core of your brand that sets direction, unpicks who you are and makes people truly care.
Optimistic or outrageous. Friendly or fiery. Warm or wild. You’ve got to sound different to be different, and your brand’s voice is the greatest tool you have to be unmistakable. We’ll find your personality and guide you in living and breathing that tone everywhere, every day.
From websites to captions to pitch decks, we help you flex your newly defined voice and strategy with copy that enhances your visual direction, elevates your message and enriches your audience.
Concepts packed with creativity. We get your brand out there with big ideas, beautifully articulated. No fluff, just killer taglines, headlines and scripts.
Names that make sense. Names that don’t. We delve deep to get you a name that stands out, and stands the test of time. Think less John Doe and more Max Power.
We’ve worked with clients across continents and categories to build brands with more personality:
Marrying spectacle with sustainability and heritage with innovation for the cultivated meat company letting people have it all.
- Strategy
- Tone of Voice
- Website
Building a brand for the next generation of animal production making cultivated proteins resourceful, resilient and ready.
- Naming
- Strategy
- Tone of Voice
- Website
Introducing a first-of-its-kind brand for bioengineered garments and items, combining life and style as an act of rebellion against homogeneity.
- Naming
- Strategy
- Script
- Tone of Voice
- Website
Redefining how the world hires, manages and elevates talent with the company building enterprise grade AI agents.
- Strategy
- Tone of Voice
- Website
Celebrating and galvanising the next era of music-makers with the audio radical, Spitfire Audio’s rebellious offshoot.
- Strategy
- Tone of Voice
Reimagining student living everywhere, how ‘home’ means different things to different people.
- Strategy
- Tone of Voice
- Website
- Campaign
Helping everyone make informed choices about their health, for now and the future, powered by their Intelligent Health Companion.
- Strategy
- Tone of Voice
- Website
- Tagline
Reframing AI to help creatives turn pixels into processes while retaining commitment to the craft.
- Strategy
- Tone of Voice
- Website
Unleashing the power of slo-mo for storytellers everywhere with the company pioneering cameras that are fun and freeing to use.
- Strategy
- Tone of Voice
- Website
- Tagline
Helping an experiential art collective to tell stories that tickle senses, shift perceptions and leave a glittery slug trail as they journey through the cosmos.
- Strategy
- Artist Statement
- Tagline
Chops stands for the delicate balance of insight, instinct, with a big dollop of attitude.